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Adzorax Digital

Performance marketing

Performance marketing planned around measurable business goals

We plan, run and optimise paid campaigns against the outcome your business needs — qualified enquiries, bookings or sales — with conversion tracking verified before budget is scaled.

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How it works

The problem

Ad spend rises. Lead quality doesn’t.

Most underperforming ad budgets share the same root causes. They are fixable, but only once they are measured.

  • Rising cost per lead with no clear explanation
  • Plenty of enquiries, but few that turn into customers
  • Tracking that counts page views or duplicates as conversions
  • Budget spread thinly across too many campaigns and channels
  • Reports full of clicks and impressions, but no cost per customer
  • Landing pages that don’t match what the ad promised

What’s included

A complete paid-acquisition system, not just ad management

Channel & budget strategy

Which platforms to use, in what order and with what budget — based on where your customers search and scroll.

Campaign management

Google Ads and Meta Ads built, launched and managed, with structures that give the algorithms clear signals.

Conversion tracking

GA4, Tag Manager, Google Ads and Meta conversions configured and tested — forms, calls and WhatsApp included.

Landing-page alignment

Pages that match the ad’s promise, load fast on mobile and make it easy to enquire.

Optimisation

Search terms, audiences, creative, bids and budgets refined on a regular review rhythm.

Reporting

Cost per qualified lead, conversion rate and spend by campaign — reported against the goals we agreed.

Process

How we run performance marketing

01

Discovery

Your offer, customer value, sales process and what a qualified lead means for you.

02

Audit

Existing tracking, accounts and landing pages reviewed against our checklist.

03

Plan

Channels, budgets, targets and measurement plan agreed in writing.

04

Build

Tracking fixed first, then campaigns, audiences, creative and pages.

05

Measure

Results tracked against target cost per qualified lead or ROAS.

06

Optimise & scale

Budget shifted to what works; scaled only when the numbers hold.

Who it’s for

A good fit if you…

  • Grow through enquiries, calls, bookings or online sales
  • Already run ads and want clarity on what they return
  • Are ready to invest in ads but want tracking right from day one
  • Want a partner who explains decisions, not just executes tasks

FAQ

Performance marketing questions

Performance marketing is paid advertising that is planned, measured and optimised against a business outcome — a qualified lead, a booking or a sale — rather than impressions or clicks. Budget moves towards what produces those outcomes.

We agree the conversion that matters to your business, confirm it is tracked correctly, and report cost per qualified lead (or return on ad spend for e-commerce) against a target we set together.

It depends on your market, your average customer value and how many leads you need. The audit gives us enough information to recommend a starting budget and explain the reasoning.

Paid campaigns start producing data within days of launch. Meaningful optimisation needs enough conversions to learn from, so we set expectations for your specific volume during planning.

Related services

Google Ads Management

Search campaigns built around high-intent keywords and verified tracking.

Explore service

Meta Ads Management

Facebook and Instagram campaigns with structured creative testing.

Explore service

Analytics & Conversion Optimisation

GA4, GTM and landing-page improvements that make data trustworthy.

Explore service

Want a second opinion on your paid media?

Start with a free audit of your tracking, campaigns and landing pages.

Get Free Audit