Google Ads management
Reach people who are already searching for what you offer — with keyword control, landing pages that match intent, and conversion tracking that tells Google which clicks actually became customers.
Common problems
What’s included
Campaigns and ad groups organised by intent and service, so budget and bids stay controllable.
High-intent keywords, sensible match types and an evolving negative keyword list.
Responsive search ads and assets written around your offer and tested over time.
Page recommendations — or builds — matched to each campaign’s search intent.
Google Ads and GA4 conversions for forms, calls and WhatsApp, tested before launch.
Bid strategies chosen for your conversion volume, with budgets paced to targets.
Regular reviews of what people actually searched, with waste removed.
Spend, conversions and cost per qualified lead by campaign, against agreed goals.
Process
Existing account, tracking, search terms and landing pages reviewed.
Keywords, structure, budgets and target cost per lead agreed.
Tracking verified, then campaigns, ads and assets built.
Early data watched closely; obvious waste removed quickly.
Search terms, bids, ads and pages refined on a regular rhythm.
Who it’s for
Yes. We start with an audit of the existing account — tracking, structure, search terms and bidding — and keep what works. Your account history stays in your ownership.
From your goals, the cost of clicks in your market and the number of leads you need. We recommend a starting budget after the audit and adjust it once real conversion data is available.
No. Ad spend is paid to Google from your own account and is separate from our management fee.
By reviewing search-term reports, adding negative keywords, tightening match types and location settings, and making sure bidding optimises for real conversions rather than clicks.
Paid media planned and optimised against cost per qualified lead.
Explore service
GA4, GTM and landing-page improvements that make data trustworthy.
Explore service
Technical, on-page and content work for sustainable organic visibility.
Explore service
Request a free audit and we will show you where — and what to fix first.