Performance marketing agency · Gurugram

Performance marketing that turns ad spend into qualified leads.

We plan and manage Google Ads and Meta Ads, build landing pages that convert, and set up GA4 conversion tracking — then optimise against cost per qualified lead, not clicks.

Example account review

What a first audit typically looks at

Illustrative

Conversion tracking

● Fix

Form tag fires on page load, not on submit — leads are over-counted.

Call & WhatsApp clicks

● Fix

Not tracked, so phone enquiries are invisible to bidding.

Search terms

● Review

Broad match picking up job-seeker and “free” queries.

Landing page (mobile)

● Review

Form sits below three screens of content.

Cost per qualified lead

● Tracked

Measured weekly against the target agreed at kickoff.

Illustrative example of an audit format — not client data.

Services

Paid acquisition, measurement and conversion — working as one system

Ads bring the traffic, tracking tells the platforms what a good lead looks like, and landing pages turn visits into enquiries. We manage all three so none of them undermines the others.

Performance Marketing

Paid media planned around your cost-per-lead and revenue targets, with budget moved towards what converts.

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Google Ads Management

Search campaigns that reach people already looking for what you sell — with negative keywords and verified tracking.

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Meta Ads Management

Facebook and Instagram campaigns with structured creative testing and a focus on lead quality, not just volume.

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Analytics & Conversion Optimisation

GA4 and Tag Manager set up properly, plus landing-page improvements that turn existing traffic into enquiries.

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SEO Services

Technical, on-page and content work that builds search visibility over time — with honest timelines.

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Website Design & Development

Fast, responsive WordPress websites and landing pages built for conversion and clean tracking.

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All services, including Local SEO and AI marketing automation

Free audit

What we check first in your account

Most wasted ad spend comes from a handful of fixable problems. This is the checklist we work through before recommending anything — useful even if you never hire us.

Conversion tracking accuracy

Does each conversion fire once, on the real action — a submitted form, not a page view?

Calls and WhatsApp

Are phone and chat enquiries measured, or is the platform optimising blind to them?

Search-term waste

Which queries spend money without producing enquiries, and which negatives are missing?

Audience and placement quality

On Meta, are ads reaching people who can buy, or just people who click cheaply?

Landing-page match and speed

Does the page answer the ad’s promise, load quickly on mobile and make the form easy to find?

Form friction and follow-up

How many fields, how fast the response, and where leads are lost after they arrive.

Bidding and budget allocation

Is bidding optimising for real conversions, and is budget concentrated where results are?

Reporting you can act on

Can you see cost per qualified lead by campaign — not just clicks and impressions?

How we work

From audit to scale, one measurable step at a time

Audit

Tracking, ad accounts, landing pages and lead handling reviewed against the checklist above.

Plan

Goals, target cost per qualified lead, channel mix and budget agreed in writing.

Build

Tracking fixed first, then campaigns, audiences, creative and landing pages.

Optimise

Search terms, audiences, creative and pages refined on a regular review rhythm.

Scale

Budget increased only where the numbers justify it — and reported clearly.

What we optimise for

The numbers that decide whether marketing is working

Clicks and impressions are inputs. These are the measures we plan, report and make decisions with.

Cost per qualified lead

What you pay for an enquiry that your team would actually follow up — the core number for lead generation.

Conversion rate

The share of landing-page visitors who enquire. Improving it lowers lead cost without raising spend.

Return on ad spend

Revenue per rupee of ad spend, for e-commerce and businesses that can track sales value.

Tracking coverage

Whether every form, call and chat is measured. Without it, every other number is unreliable.

Questions

Before you get in touch

Straight answers to the questions businesses ask most. More on our resources page.

What does a performance marketing agency do?

It plans, runs and optimises paid campaigns — typically Google Ads and Meta Ads — against measurable business outcomes such as qualified enquiries or sales, rather than reach or clicks. That only works when conversion tracking is set up correctly, which is why tracking is the first thing we check.

What is included in the free audit?

We review your conversion tracking, ad account structure, search-term and audience quality, and the landing pages your ads send traffic to. You receive a prioritised list of issues and what we would fix first. There is no obligation to work with us afterwards.

Can you guarantee results?

No. Results depend on your market, budget, offer and competition, which no agency controls. What we commit to is sound strategy, accurate measurement and continuous optimisation, reported clearly against goals we agree with you.

Who owns the ad accounts and data?

You do. We work inside your own Google Ads, Meta Business and GA4 accounts, so your campaign history and data stay with your business.

Insights

Practical guides from our work

Google Ads

Google Ads conversion tracking: a checklist before you spend more

Confirm your campaigns are counting the right actions, once.

Read article

Lead quality

Cost per lead vs cost per qualified lead

Why the cheapest leads can be the most expensive — and what to manage instead.

Read article

Meta Ads

Meta lead forms vs landing pages: how to choose

A practical way to decide, based on lead quality and how you follow up.

Read article

Find out where your ad spend is leaking

Request a free audit. We review your tracking, campaigns and landing pages and send back a prioritised list of fixes — no obligation.