Resources
Resources for better marketing decisions
The checklist we use in every audit, practical guides, and straight answers to common questions.
Resources
The checklist we use in every audit, practical guides, and straight answers to common questions.
Audit checklist
Work through these yourself, or ask us to do it for you as part of a free audit.
List every conversion in Google Ads and Meta. Which are “primary”? Do they fire on the real action, once?
Submit your own form and confirm the conversion appears in GA4, Google Ads and Meta Events Manager.
Are clicks on your phone number and WhatsApp button tracked as events?
Review the last 30 days of search terms. Add negatives for anything irrelevant.
Check that campaigns target people in your area, not just people interested in it.
Does each ad lead to a page about that exact offer, with the form visible on mobile?
Test your landing pages with PageSpeed Insights on a mobile profile.
How quickly are new enquiries contacted, and how many never are?
Does your sales team mark which leads were qualified, so you can measure it?
Can you see cost per qualified lead by campaign? If not, that is the first report to build.
Guides
Google Ads
Confirm your campaigns are counting the right actions, once.
Read article
Lead quality
Why the cheapest leads can be the most expensive.
Read article
Meta Ads
Decide based on lead quality and how you follow up.
Read article
FAQ
It depends on the channel. Paid ads produce data within days; SEO compounds over months. We set realistic expectations for your situation up front and report against them.
Yes. Your ad accounts, website and analytics remain yours. We work inside your accounts.
No ethical agency can guarantee rankings or specific returns. We focus on sound strategy, accurate tracking, transparent reporting and continuous optimisation.
Our office is in Gurugram. Talk to us about your location and we will tell you honestly whether we are a good fit.
Request a free audit. We review your tracking, campaigns and landing pages and send back a prioritised list of fixes — no obligation.