Case studies
How we document and report results
We publish results only when the data is verified and the client has agreed. Until then, here is exactly how we measure work — and what you will see in your own reports.
Case studies
We publish results only when the data is verified and the client has agreed. Until then, here is exactly how we measure work — and what you will see in your own reports.
Our standard
Useful case studies explain the reasoning, not just the outcome. Ours follow the same structure as our client reports.
The starting point. What was being measured, what was not, and what the business needed.
The goal. The target agreed at the start — usually cost per qualified lead or return on ad spend.
What we changed. Tracking fixes, campaign structure, creative, landing pages — and why.
The result. Figures taken from the client’s own accounts, with the time period stated.
What we learned. Including what did not work.
Reporting
Each report answers three questions: what happened, why it happened, and what we are changing next. Figures come directly from your own ad and analytics accounts.
Ask us for examples relevant to your sector during your consultation.
Monthly report — structure
Illustrative outline, not client data
Goal vs actual
Cost per qualified lead against the agreed target, by channel.
What changed
Every optimisation made this month, with the reason.
Lead quality
Qualified vs unqualified enquiries, using your sales feedback.
Tracking health
Any conversion events that stopped or changed.
Next month
Tests planned and the decision each one informs.
Request a free audit. We review your tracking, campaigns and landing pages and send back a prioritised list of fixes — no obligation.